How Business Info Sheets Can Still Be Effective

Digital communications have changed nearly everything about how we disseminate information, but the basics are no less important today than when we relied on fax machines and snail mail. Your business – every business – depends on your ability to communicate and to get the word out. What’s a Business Info Sheet? In a nutshell,…

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6 Ways Business Owners Can Leverage the Mobile Market

Today it seems like smartphones have been part of our lives forever. It’s hard to imagine that the first smart devices hit the market in 2007. In the few years since, the rise of smartphones and other web-enabled devices has been meteoric, and businesses have scrambled to harness their marketing power. Here’s how you can…

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How the New Google Inbox May Affect Email Marketing

The new Google inbox design could be bad news for businesses that depend on email marketing.The new inbox separates incoming messages into four tabs (view here): Primary – mail from people you interact with Social – notifications from social media sites such as Google Plus and YouTube Promotions – emails from retail offer sources like…

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The Future of Collaboration

The popularity of social media and its ability to connect people has resulted in some startlingly innovative collaborations. Without purpose and direction, social media can become a huge time waster, as opposed to the productivity boost some companies enjoy. With judicial direction, you can use social media to turn your office communications from a cacophony…

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Managing Your Brand Image

Your brand leads a double life. There’s the face you want the public to see, the optimal brand identity you work so hard to build, and brand image, the public perception of your brand. They don’t always match up. Some brands have been badly damaged, and it’s not always about the product. Paula Deen stops…

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Harnessing the Power of Pinterest

Boasting nearly 49 million users, Pinterest has grown at lightning speed, making it one of the most popular social media sites on the web only three years after launch. This can be powerful boon to product and service oriented businesses who understand the potential of social media. Are you harnessing the power of Pinterest for…

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Tips on Decluttering Your Office Space

For some, maintaining a neat and organized office is a daunting task. There never seems to be enough time to deal with all the paper that piles up and multiplies while you’re not looking. Studies show that it’s worth the time it takes to declutter, though. A messy desk decreases productivity; office workers spend an…

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Do you have a Business Continuity Plan?

With the weather patterns changing worldwide, we hardly know what to expect from day to day. Will northern Canada see the kind of heat Alaska has seen this summer? What about extreme snow storms next winter, floods in the spring, or lightning storms? Any kind of disaster can be devastating, and that makes it all…

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Three Steps to Implement an IP Telephony System

Once you’ve done all the research, weighed the benefits, and decided to join the stampede of businesses making the switch to an IP telephony (IPT) system, it’s time to consider how to make a seamless transition. A phased rollout might be the best solution. Here are some tips on how to converge your network without…

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