Managing a Multi-location Business

Expanding to a multi-location business presents a lot of challenges. Organizational structure tends to become far more layered and complex and connecting employees for collaborative projects can be difficult. Success may be depend on the structural integrity of the organization and the tools you choose to make it work. Corporate Infrastructure Single location businesses often…

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Tips for Recording Effective Voicemail Greetings

When a prospective client or business contact calls your phone and you can’t answer, your voicemail greeting might be the first impression they have of you. Since first impressions are important, it pays to invest some time to record a greeting that will leave a positive, professional impressive. Write a script Unless your message is…

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Who are your Brand Influencers and Advocates?

The social media conversation is not complete without a discussion of who is participating in your social media marketing campaigns. Two kinds of people are most valuable, influencers and advocates. Both groups are useful in spreading your message and strengthening your brand across social media channels, and there are some similarities, and some crossover, between…

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Can Crowdfunding Boost Your Business?

The crowdfunding industry has really taken off in the last couple of years. In 2012, crowdfunding platforms helped business owners and hopefuls raise a whopping $2.7 billion, 81% more than the amount raised in 2011. This year, that number is predicted to hit $5.1 billion. While crowdfunding is still in its infancy, the rapid rise…

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Communicating Effectively

We are connected in a million different ways. We have mobile phones, email, voicemail, VoIP, landlines, social networking, text messaging, and many other options. And with all this communication, somehow, we are becoming less personal, not more. The question is, what methods of communication work best under what circumstances? Instant Messaging Text and chat can…

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Ways to Boost Your Social Media and Your Business

If you’ve already entered the world of social media, but you’re not getting a lot of feedback, or worse, getting negative feedback, you may want to change your approach. Social communications should reflect and illuminate your corporate culture. Here are six ways to up your game. 1. Make sure your message across all social media…

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What is Single Number Reach and Why Should I Care?

With all the ways we’re connected today, single number reach (SNR) is a simple concept that makes perfect sense. A few short years ago, the real estate on business cards was often crowded with numbers; home, office, pager, cell…add in email, web site URL and fax number, and there was hardly room for your name.…

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The Appeal of Telecommuting

Telecommuting has plenty of pros and cons. It takes a special breed of employee to be effective when working at home, and it requires a great deal of trust from the employer.Here are some of the reasons you should consider allowing your employees to work from home: Employee satisfaction People like to work from home.…

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The History of VoIP

In 1995, speculation about sending voice data packets over the internet was a concept beginning to take root. It began with programmers, who speculated that they could avoid long distant charges, which were significant at the time. The first working VoIP, or Internet Phone Software, made an appearance in 1995, and it was pretty rudimentary.…

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5 Free Cloud Storage Options for Small Business

The cloud solves expensive infrastructure issues for many small businesses on a budget. Cloud services allow small businesses to take advantage of big-business solutions without the risk of in-house servers or the expense of building an enterprise solution. For businesses on a budget, there are a number of practical solutions to common problems; email servers,…

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